A User-Centric Approach to Learning
Interview with Andreas Urban, Director of Services at Speexx
Digital transformation has radically changed the way training is perceived by employees. Once “a pain point”, it has now become a necessity to guarantee employability. Modern learners are hungry for knowledge and take power over their learning paths. But how can we make them happy?
A trend is emerging in the world of training, the “user-centric” approach, or collaborative experience. What is it about?
The idea of the user-centric approach is guided by users’ current environment and by the fact that they have at their disposal various electronic tools such as computers, mobile phones, tablets, etc., which can be used to create a central user interface. The way they use these tools tends to change their behavior. They now expect to take an active part in what they consume content, and this also applies to their training. It is possible for example to compare the consumption of learning to the Netflix experience where you choose what you want to watch.
The second reason for the development of the user experience is that companies put forward career developments around a project, or horizontally more than on a vertical trajectory. This means that learning can take place in the context of a project or by improving skills you need immediately. This also means that training needs to be customized to fit the specific context of the need to be addressed. This is essential in the “user-centric” approach.
Learn more about the user-centric approach to learning from this Speexx white paper!
What form does this customization take?
The specific learning needs of the employee should be investigated. We must also ask ourselves what his/her objectives are, what are the challenges he faces in his daily professional life, but also what are his/her preferences in terms of method. It is also necessary to identify the level of knowledge, what the employee masters and what needs to be improved according to the imperatives of the profession. For example, for an employee who must work in English, it will be necessary to ask himself whether he could hold a presentation at a meeting, convince people or communicate in writing.
The more you know about the user, the more customizable it will be in the future, do you think?
I think so because there is a real demand on the part of users and businesses precisely because of the change in behavior explained above. But these trends also come from the possibilities offered by artificial intelligence which develops algorithms to help systems anticipate users’ needs and desires. For these reasons, customization will become the starting point for training. Learning methods will adapt to the topics users are interested in but also to the way they want to learn. Some will prefer virtual classes, others will rather want to use chatbot communication.
How does this user-centric approach translate at Speexx?
We specialize in improving language and communication skills, including English, French, Spanish, German and Italian. We try to create the most personalized learning environment possible. We first offer an online evaluation to the user to find out what their level is and what their expectations are. We thus identify what are the gaps according to his professional needs. On basis of this analysis, we propose a path and contents adapted to his objectives, to his profession, to his sector, but also to his availability or to his personality.
With us, it can be declined in two ways according to a macrolearning or microlearning approach. We either bring something new, for example, that the user should acquire a higher level, this is called macrolearning. Or we focus on a skill that it needs to improve to excel at its current level. It is then a question of filling gaps, it is the principle of microlearning. Today, everyone practices this last method daily. If you have a question, you go to Google to find the answer. What is innovative in our solution is that we provide learners with trainers who can provide specific answers to specific questions, for example for the translation of a term to be used during a presentation. They are available 24 hours a day. We call this service “learner coaching” or performance support.