AI can also assist recruiters before the screening process by helping to create the “perfect job post”—a challenging, time-consuming task for many HR professionals. In addition to creating interest and accurately describing responsibilities, recruiters must strive to use neutral and engaging language that appeals to all applicants.
Gender-biased language unintentionally sneaks into job ads more often than we’d like. In a recent study, Totaljobs found an average of six gender-biased words per job ad in the UK. Further contributing to this bias, traditionally “masculine” fields tend to use more male-oriented words (lead, analyze, competitive), while more “feminine” industries tend to use female-oriented words (support, responsible, dependable) in their job postings. Being cognizant of the language your company uses can benefit you in the long run: in one study, ZipRecruiter discovered that removing gendered language from a job description increased the volume of applications by 42%, indicating that neutral language results in a more attractive job post.
Attracting a diverse pool of applicants is one of the goals put forth by Textio, AI-based language enhancement software that spots biased words while you write and suggests better language. Since adopting the tool, companies like Johnson & Johnson, Nvidia and Evernote have reported more diverse candidates and reduced time spent filling positions.
Job ads act as the first point of contact between a company and potential employees. To attract desirable candidates, it’s imperative that you make a good first impression—using AI to incorporate more inclusive and attractive language in your job postings can help.