ABUS: Exceptional Learner Engagement Powered by Speexx Language Training

ABUS, a leading German manufacturer of security technology, partnered with Speexx to deliver flexible, digital language training for its workforce. The program achieved exceptional engagement, with over 95% license utilization, a Net Promoter Score of 9.5/10, and an average learning time of 35 hours per person, demonstrating strong learner adoption and sustained participation.

About

ABUS (August Bremicker und Söhne) is a renowned German manufacturer of mechanical and electronic security technology. The company ranks among the world’s leading providers of padlocks, bicycle and mobile security solutions, alarm systems, video surveillance technology, and locking systems for residential and commercial properties.

Founded in 1924, the family‑owned company has grown from a small basement workshop in Volmarstein into a global brand with a long‑standing reputation for quality and reliability. Its solutions protect everything from garden sheds to prestigious sites such as the Ritz‑Carlton in Berlin and the Diamond Tower in Dubai.

With a presence across Europe, Asia, and the U.S., ABUS employs approximately 4,000 people worldwide. Since 2022, ABUS has partnered with Speexx to support the development of international communication skills across its workforce.

Challenge

ABUS was looking for a digital language training partner that could combine personalized online learning with live group sessions while maintaining consistently high levels of learner engagement. In addition, the company required efficient license management, including the ability to reallocate unused licenses flexibly, as well as clear and intuitive reporting tools. These capabilities were essential to give the L&D team full transparency, oversight, and control over program usage and learning outcomes.

Solution

Speexx implemented a comprehensive digital language training solution combining daily written exercises with live group sessions and individual 1:1 trainer‑led lessons. The program launched in January 2023 and was tailored to ABUS’s specific business requirements.

Key success factors included flexible licensing options and transparent usage reporting via Speexx Manager, giving the L&D team full visibility and control. Extensive launch and marketing materials made it easy for employees to discover the platform and actively engage with learning from the outset. At the same time, HR Development maintained a clear overview of license usage, learning progress, and individual learning paths.

Outcome

A strong learning culture has developed at ABUS, with employees actively engaging in language training and sustaining participation over time. Through close collaboration with the L&D team, license utilization reached an impressive 95%.

On average, learners invest more than 35 hours in their professional development, with over 43% of participants among the most active users, studying three to ten or more than ten hours per month. Particularly noteworthy is the progress achieved by individual learners: one participant advanced from A2 to Excellence level (C1.2 CEFR) in just four months per level.

Learner satisfaction remains exceptionally high, reflected in a Net Promoter Score of 9.5/10 and reinforced by ABUS’s strong partnership with Speexx.

Outlook

Speexx is proud to partner with ABUS, a brand that enjoys a high level of trust both nationally and internationally. ABUS continues to work with a partner that delivers high‑quality language training solutions alongside data‑driven reporting tools and effective marketing support. Looking ahead, both organizations plan to further expand their collaboration and unlock additional long‑term potential for continuous skills and competence development.