The Ministry of Digital Economy & Entrepreneurship: Empowering Youth with English Skills for the Digital Future
The Ministry of Digital Economy & Entrepreneurship (MoDEE) in Jordan needed a scalable, high-quality English training solution for thousands of young learners as part of the Youth, Technology, and Jobs (YTJ) project. With Speexx, MoDEE successfully launched a fully digital program targeting 15,000 students, achieving over 90% user engagement and laying the foundation for a more digitally fluent generation.
About
The Ministry of Digital Economy and Entrepreneurship (MoDEE) is the government body in Jordan responsible for overseeing the ICT sector and leading digital transformation initiatives nationwide. In 2020, the Government of Jordan secured financing from the World Bank to implement the Youth, Technology, and Jobs (YTJ) project, with MoDEE serving as the primary executing agency.
A key objective of the YTJ initiative is to equip 30,000 youths and women with digital and professional skills, helping them to succeed in the evolving labor market. Recognizing the critical role of English in the global digital economy, MoDEE integrated language training into the program. Speexx was selected to deliver this component, becoming a key partner in developing the English proficiency of the country’s future digital professionals.
YTJ is more than a project, it’s a movement that’s unlocking potential, inspiring ambition, and giving young people across Jordan the skills to own their future. With Speexx, we’re adding English proficiency to their toolkit, opening even more doors of opportunity.
Challenge
MoDEE issued an RFP for an English language training provider capable of delivering an accessible, high-quality solution at scale. The selected partner needed to integrate with the program’s digital infrastructure and support a wide range of proficiency levels—from complete beginners to advanced learners.
Beyond the content, technical flexibility and multilingual support were key to ensuring successful implementation. Speexx met all these criteria and was awarded the contract in 2024. The program officially launched in November 2024, further strengthening Speexx presence and reputation in the region.
Solution
To meet the goals of the YTJ program, Speexx implemented a solution combining the Speexx Smart platform with unlimited access to virtual group classes. The initial phase of the English program was designed for 4,000 students, enrolled in three cohorts of 1,000, 1,500, and 1,500 learners. The entire program targets 15,000 English learners.
Speexx also delivered comprehensive onboarding sessions and kick-off lessons in both Arabic and English, supporting learners in smoothly transitioning to a new digital language learning experience.
For many participants, this was their first time learning outside a traditional classroom setting. Most users started their journey at CEFR levels A1 to B1.2, making Speexx personalized, level-adaptive platform an ideal fit.
The methodology and variety of English language teaching methods are highly effective.
Outcome
The results of the partnership have been transformative. Through Speexx, Jordanian youths now have access to a flexible, effective English language learning experience—essential for success in today’s global digital economy. With over 90% user engagement, the program is not only meeting but exceeding expectations.
Learners are particularly engaged with topics related to technology, software development, and engineering, demonstrating the strong connection between language learning and future career goals. Both Speexx and MoDEE see this collaboration as a milestone in preparing Jordan’s next generation of digital professionals.
Outlook
As the project enters its next phase, the focus shifts to sustaining high engagement, onboarding new learners, and supporting continued progress for current participants. With strong initial momentum and a clear mission, the partnership between MoDEE and Speexx is well-positioned to keep driving measurable impact across Jordan’s digital talent pipeline.
