When Microsoft commissioned IDC to study Asia Pacific economies, it surveyed 1,560 respondents in 15 countries. These people came from middle-sized and large companies, across different industries like finance, healthcare, retail and education. Looking at the information provided, IDC identified two distinct types of organizations, “Leaders” and “Followers”:
● Leaders make up only 7% of all organizations surveyed. They have implemented digital strategies in the workplace and see 20–30% greater performance in every category, from profits to productivity.
● Followers make up the remaining 93% of organizations surveyed. They also see improvements thanks to digital technology, but less so than Leaders—only 15–20%.
Both groups are growing by embracing digital technology—so what’s the key difference between the two? To put it simply, Leaders envision a digital future, place technology at the heart of their businesses and build comprehensive strategies that center around their digital-forward goals. By contrast, Followers only adopt technology to augment their existing processes. When it comes to that $1.16 trillion boost to GDP, Leaders are sure to enjoy a much greater chunk of it.
The Takeaway: Embracing technology in the workplace has huge potential to improve profit margins, productivity, customer retention and more. In order to reap all the benefits, though, companies must fully incorporate digital solutions into the workplace. It comes down to figuring out what the digital future looks like for your particular business and industry, and structuring everything around that. In other words, technology shouldn’t play a supplemental role—it should sit at the core of the business.